Apple Introduces Faster M3 iMac During a 'Blazingly Quick' Event

 

At Apple's "Scary Fast" event held on October 30, the spotlight may have been on the new MacBook Pro and 24-inch iMac with M3 chips, but the true unsung hero was the iPhone 15 Pro Max.

Remarkably, all the event's presenters, locations, and aerial footage were exclusively captured using this smartphone, which has rapidly become the preferred choice for creative professionals and filmmakers.

The iPhone 15 Pro Max boasts an exceptional camera system, delivering top-tier video quality that competes with professional-grade video cameras. It enables creatives to shoot in ProRes up to 4K60 fps directly to an external drive, featuring Apple Log encoding to preserve extensive detail for subsequent color grading during post-production.

Moreover, the iPhone 15 Pro and iPhone 15 Pro Max are the pioneering smartphones supporting the Academy Color Encoding System (ACES), a universally acknowledged standard for color workflows.

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Documentary film director Brian Oakes, overseeing the production, commended the iPhone 15 Pro Max for its capability to capture intricate shots that would conventionally demand a large and costly camera setup.

The production received guidance from Apple's Jon Carr, a Pro Workflow video specialist with credits on major films, and Jeff Wozniak, known for contributions to blockbuster productions.

Leveraging the integration between the iPhone, the Blackmagic Camera app, and Tentacle Sync, the team utilized multiple iPhone 15 Pro Max devices to ensure synchronization throughout the production.

Additionally, they used Beastgrip accessories like cages and rigs to elevate the overall shooting experience.