itel Launches S25 Series with Yumna Zaidi as the Brand Ambassador
Global leader in affordable smart technology, itel Pakistan, launched the flagship smartphone, itel S25 Ultra, during an exclusive event held at Karachi. The media and influencers attended the event; distributors and channel partners joined the fray as well as itel Pakistan's Brand Ambassador Yumna Zaidi brought star power to the launch.
The S25 Series was launched, consisting of the S25 Ultra and S25 at PKR 44,999 and PKR 29,999, respectively. This series brings an excellent value proposition in the mid-range market by providing the best features at a very affordable price.The itel S25 Ultra raises the bar for quality and performance in the middle-tier smartphone market. In this, it features the largest 6.78-inch curved AMOLED screen, which boasts of a 120Hz refresh rate and 1400-nit peak brightness on top of being covered with Corning Gorilla Glass 7i. Its drop-proofing and spill resistance guarantee that challenges daily come to naught, whilst its 100-day no-charge screen replacement also puts your mind at peace.
As far as performance goes, S25 Ultra has come out great in terms of a UNISOC T620 octa-core processor and 16GB RAM (8+8), so the storage has been given with an expandable 256GB. Therefore, multitasking will go smoothly with loads of applications and media, and there will be 48 months of performance delivered for the product. The 50MP triple-camera system and 32MP front camera can take quite impressive photos and videos for content creators and photography enthusiasts. The S25 sports a 6.78-inch AMOLED display, In-Display Fingerprint Scanner, up to 12GB RAM, 128GB storage, and a 5000mAh battery with 18W PowerCharge; it boasts great durability and the must-haves for budget-conscious users wanting a premium experience.
“Pakistan is a key market for itel, and the S25 Ultra represents our vision for delivering advanced, durable, and accessible smartphones,” said Mr. Veeki Chen, CEO of itel Pakistan. “Looking ahead to 2025, our focus will remain on meeting consumer needs by combining innovation and affordability, ensuring that everyone can access reliable and stylish technology.”
The event also featured Yumna Zaidi, a beloved icon in Pakistan’s entertainment industry, as the official brand ambassador for itel Pakistan. Her partnership with itel reflects the brand’s confidence in its products and its commitment to connecting with its audience. To mark this collaboration, Yumna signed a limited number of S25 Ultra devices at the event, which will be given to itel’s loyal fans as a gesture of appreciation for their support.
The itel S25 Series is now available at leading retail stores nationwide, offering exceptional value and redefining the smartphone experience for Pakistani customers.
About itel:
Itel is a fast-growing brand that has been in existence for fifteen years now as a provider of smart and lifestyle solutions at affordable prices. This is the idea of ‘Enjoy better life’ to offer affordable consumer electronics and lifestyle products to society, bring technology to the reach of everyone and open the digital world to everyone. The company has already covered more than 70 emerging markets worldwide and offers a great variety of products: smartphones, accessories, home appliances, and more. For the year 2023, itel was revealed to be the number one Global Smartphone Brand for devices under $75 and the number one Feature Phone Brand.
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