In Q3 2023, Infinix exceeded its targets by achieving the highest year-over-year growth in worldwide smartphone shipments.

SHANGHAI, December 20, 2023 – Infinix, a leading player in smart technology, is thrilled to announce its remarkable Q3 2023 growth. According to the Worldwide Quarterly Mobile Phone Tracker by IDC, Infinix has now secured a position among the top 10 global smartphone brands in terms of shipments. The report highlights that Infinix achieved the most substantial year-on-year increase in units among global smartphone brands, reaching an impressive 4.2 million units. This signifies a remarkable 74.8% growth when comparing Q3 to the corresponding quarter of the previous year. This outstanding growth underscores Infinix's dedication to making cutting-edge technology accessible to a broader audience.

"We prioritize meeting the preferences of today's youth by tailoring our smart devices to their needs. By seamlessly integrating state-of-the-art technology with a touch of style, we consistently deliver products that resonate with consumers. Our latest offerings, such as the GT 10 Pro and ZERO 30 series, have gained widespread acclaim for their affordability and reliable gaming and vlogging capabilities. Additionally, our innovative brand strategy and collaborative partnerships contribute to maintaining a youthful and appealing brand image. Our significant growth in Q3 2023 reinforces our commitment to innovation, cost-effectiveness, and customer satisfaction." – Benjamin Jiang, CEO of Infinix.

Catering to Generation Z:

With a keen understanding of the preferences of young consumers, Infinix has made its mark in over 70 global markets. The brand's reputation is built on groundbreaking technologies, exemplified by the revolutionary Ultra HD (4K/60FPS) front camera in the ZERO 30 5G and the cyberpunk-style GT 10 Pro, celebrated for its top-tier gaming performance.

Infinix's strategic partnerships and brand awareness initiatives have propelled it into the top 10 global smartphone brands. During the Venice International Film Festival, Infinix collaborated with the Italian Pavilion for the "New Image, New Lifestyle | Cinema in the New Media, Capture Your Own Story" session, pushing the boundaries of filmmaking. This underscored the importance of storytelling through smartphone video and the art of video blogging. Emphasizing its commitment to an exceptional gaming experience, Infinix designated the GT 10 Pro as the dedicated device for the prestigious PUBG Mobile Global Championship. Partnerships with Mobile Legends, FreeFire, Sound by JBL, and other entities have broadened the brand's reach, connecting with a wide and varied audience.

Success in Emerging Markets

Infinix is excelling in emerging markets such as Nigeria, Indonesia, and the Philippines and is dedicated to global expansion. Recognizing the importance of venturing into developed markets as a long-term goal, the company prioritizes establishing a robust e-commerce foundation. This strategy guarantees a direct and efficient way to engage with consumers while maintaining cost-effectiveness.